In Japan, bread is sold in smaller portions and a wide variety of flavors and textures, catering to diverse tastes. Unlike the US, where sliced loaves are common, Japanese bread often comes in individual or smaller-sized packages, emphasizing freshness and convenience. Marketing in Japan highlights unique ingredients and baking techniques, with an emphasis on softness and fluffiness. Japanese consumers enjoy bread as a snack or light meal, often incorporating it into sandwiches, toast, or as accompaniments to soups and salads, with popular options including fluffy shokupan (white bread), melonpan (sweet bun), and anpan (sweet red bean paste-filled bun).