In Japan, pasta is commonly sold in smaller packages compared to the bulk options often found in the US. The marketing of pasta in Japan focuses on convenience and fusion with local flavors, often featuring ready-made sauces and easy-to-cook meal kits. While traditional Italian pasta dishes are popular, Japanese consumers frequently incorporate pasta into unique creations such as wafu pasta (Japanese-style pasta) which includes ingredients like soy sauce, seaweed, and seafood, blending Western pasta with Japanese culinary elements.